UK supermarket chain Waitrose has withdrawn its popular ‘essential’ range after discovering that the cut-price products had led to a number of poor people shopping there.
The discount brand, launched in 2009 to help Waitrose’s core customer base cope with the recession without having to downgrade one of their Range Rovers, was proving extremely successful. This success appears to have come at a price though, with the unwanted side effect of attracting the working class.
‘Hopefully withdrawing the products and stopping the adverts will stop any additional commoners coming in,’ continued Mr Thomas, ‘but we still have the problem of getting rid of the ones that have already started shopping with us. They’re still turning up, wandering around looking a bit lost and not buying anything. We’re thinking of putting up signs outside pointing out that Lidl down the road has some great deals on, or maybe we’ll just put down some traps baited with chicken nuggets so we can catch them humanely and release them in Asda.’