tech spotlight

infoneer-pulse:

It used to be that with dedication and a good pair of scissors, one grocery shopper could get the same coupons — and cheap prices — as another.

At a Safeway in Denver, a 24-pack of Refreshe bottled water costs $2.71 for Jennie Sanford, a project manager. For Emily Vanek, a blogger, the price is $3.69.

The difference? The vast shopping data Safeway maintains on both women through its loyalty card program. Ms. Sanford has a history of buying Refreshe brand products, but not its bottled water, while Ms. Vanek, a Smartwater partisan, said she was unlikely to try Refreshe.

So Ms. Sanford gets the nudge to put another Refreshe product into her grocery cart, with the hope that she will keep buying it, and increase the company’s sales of bottled water. A Safeway Web site shows her the lower price, which is applied when she swipes her loyalty card at checkout.

» via The New York Times (Subscription may be required for some content)

1. jessicakcollinsj reblogged this from infoneer-pulse
2. webfocuspinas reblogged this from infoneer-pulse
3. sleepingpersephone reblogged this from journo-geekery
4. pleaseshowmehowtolive likes this
5. journo-geekery reblogged this from infoneer-pulse
6. sodiarc likes this
7. honorthytailor likes this
8. revolutionizeed likes this
9. grey-sweatshirt reblogged this from infoneer-pulse
10. boneygoat likes this
11. a-huge-burrito reblogged this from infoneer-pulse
12. techspotlight reblogged this from infoneer-pulse
13. spazolot reblogged this from infoneer-pulse
14. infoneer-pulse posted this