Like most businesses, 37signals has more ideas than it has time to develop them. Even at a workplace as unstructured as ours, the usual concerns simply make it impossible to follow through on every promising notion. What if it didn’t have to be that way? What if everyone was given a stretch of free time to work on whatever he or she wanted? What kinds of ideas would bubble up? In June, we decided to find out. For the entire month, we set aside all nonessential product work (everything besides customer service and keeping our servers running) and allowed people to work on whatever they wanted—new product ideas, features, business models, whatever. At the end of the month, people would present their ideas. The better the pitch, the more likely it would get developed. (via Manage Creativity in Your Company by Dedicating Time | Inc.com)
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