Walk into most tech companies and you’ll be greeted by the same picture - a room made up entirely of men. You can practically smell the testosterone.
The technology industry is still struggling to shake off the image of the male, pizza-guzzling, antisocial nerd - a perception that initiatives like this month’s Ada Lovelace day - which celebrates the role of women in technology - and Lady Geek’s “Little Miss Geek” campaign, are striving to change.
There is no doubt that tech is overwhelmingly male.
Although women fill close to half of all jobs in the US economy, they hold less than 25% of jobs in the science and technology sector, according to a government report. In the UK, the problem is even worse: currently only 17% of jobs in the technology sector are held by women. Both numbers are declining year-on-year.
But in a world where women are buying more tech products than ever before (four in 10 are now bought by women, according to Forrester Research) why on earth should anyone care?
So long as shiny new gadgets keep flying off the shelves, what does it matter who’s making them?
It’s all very well appealing to a tech chief exec’s sense of social injustice - but the bottom line is that they are running a business. What do they care about gender diversity, really? We ultimately need to appeal to the thing that matters most: their wallets.
tech blog and random thought space for a tired and pissed off techgeek